It’s no big secret: the Federal Trade Commission (FTC) has been catching up with the times lately. They’re getting hip to the more subtle ways that advertising works these days, including sponsored content, endorsements from social media influencers, and affiliate marketing.
They’ve taken action against some prominent influencers for failing to disclose their material connections to companies already. Technically, if you’re promoting affiliate products and failing to properly disclose your material connections…they could come after you, too.
Before you start freaking out and getting all paranoid, I’ve got some good news: all you have to do to avoid trouble is comply with their regulations for influencers and affiliates.
Don’t breathe too easy just yet. Despite greater scrutiny from the FTC and lots of information published on disclosures that comply with policies, I still see a lot—and I mean A LOT—of bloggers and business owners, both big and small, making mistakes with their affiliate disclosures.
These mistakes just might get them in hot water with the FTC, and I don’t want you to emulate their disclosures that aren’t up to par and end up in that hot water alongside them.