I used to be wary about republishing content I’d written for someone else’s blog on my own site. Nobody wants to be penalized by Google for having duplicate content, after all! However, after seeing a post about content syndication in the Savvy Business Owners Facebook group, I dug a little deeper and found that, if you’re careful, there is a way to reuse that content on your own blog with no penalties.
As a blogger and business owner, your time (and your content!) is precious. None of us have unlimited resources, so we should be making the most of each piece of content we produce…including pieces we write that are originally published on other sites.
Think beyond simple repurposing, or promoting the post on your social media and calling it good: consider reposting content you wrote for another site on your own blog, also known as “syndicating”.
Syndication (in this instance, sharing content that was originally published elsewhere on your blog) is a great way to make sure your guest post gets seen by more of your audience…and that you’re making full use of the time you spent creating that content in the first place!